“To The Pilgrim” (A Poem from The Camino)

The following poem was carried by a South African Pilgrim and presented at Refugio Gaucelmo… To the Pilgrim Go      from the day of your birth      you have been on the journey. Go      an encounter awaits you.      with whom?      perhaps with your own self. Go   …

Why Santiago de Compostela?

As a marketer, it’s often my responsibility to help clients refine their core message into a short, simple statement that can be easily tucked into a casual conversation. We call it the “elevator pitch”. The basic idea is that the client should be able to approach a target consumer and give them a compelling reason…