A Frustrating Day

Maybe not excruciatingly frustrating, but rather one of those days that makes you wish you had just stayed in bed. Except – here’s the punchline – I’ve been in bed all day.

Since I work from home, and my home is a rather small apartment, my work day is conducted from either the couch or the bed. I could sit at the dining table or desk, but neither allows me ability to sprawl out in comfort, surrounded by warm blankets and snoozing cats. It’s finally starting to get cold here in Louisiana, and the house was a humid 61 degrees all day today, which means that along with staying under the blankets, I also stayed in my pajamas.

That’s nothing new, either, though. I rarely get out of my pj’s anymore if I plan to stay in the house. Today I’m wearing what The Man calls my Owl Pants, purple pajama pants with a colorful owl design that my cousin sent me last year for my birthday. I love them, and wear them often. To go with these, I’m also wearing a purple hoodie & black cozy slippers. I’ve worn this ensemble throughout this long and frustrating day, and it’s probably one of the reasons I’ve managed to maintain my sanity.

You see, today was all about putting together an acronym. Well, no, that’s not right. Today I had to force 7 primary concepts to become 10 primary concepts, starting with letters of a pre-arranged slogan. Basically, what I was doing was taking a slogan, for example “We Love You!”, and taking a pre-existing set of concepts (Kittens, Monkeys, Stationery, Motorbikes, etc.) and making each letter of the slogan = the first letter of the pre-existing concepts. Damn luckily, most of the letters match up in my business’ slogan. However, we’re missing a few, which is where things get hairy. In order to make up those extra letters, I either have to cut concepts down into pieces and rename them, or else invent new concepts to join the existing bunch.

Since my boss has already been selling these 7 concepts to our clients for a year and a half now, and even when you align the 7 concepts up with the acronym, it’s still a lot to remember, I believe making up 3 more concepts for people to remember is a foolhardy venture. The point of an acronym is to help people remember a few things – not two hands-full. There’s a reason why acronyms are typically kept to between 3 and 5 letters. It’s not that people can’t remember – it’s that the modern consumer just doesn’t care to be bothered with that much work.

But that doesn’t really matter. It’s my job to do what the boss asks, and in this case, it’s to create an acronym that consumers will find confusing, bulky, and ultimately ignorable. It will be a learning exercise either way, and who knows, maybe it will be a huge, awesome concept that everyone on earth can’t possibly get enough of. Probably not, though. I just don’t see it working.

Hence, a very long day of sorting out words, wearing owl pajamas, and wishing it was Friday again. How was your Monday?

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